Thursday, 1 March 2018

Full Time Job Vs Freelancing as Career !! What is Best Decision ?

Hi, friends!!
So the topic I have taken for today’s blog might sound an easy topic to talk about but actually, it is not. Today I’ll talk about freelancing vs. full-time job. Earlier people used to think that nine to five job is the best career option to choose, but nowadays people have changed a lot in terms of their career options. Nowadays people want to be more liberal & independent at their workplaces. They do not want to follow their boss’s order they want to have their own staff whom they can give orders, but do you really think that all of this are as simple? Actually making a choice between freelancing & a full-time job is totally depends on person to person. It is not necessary that if a person wants to set his/her career as a freelancer he/she has the potential to do so & vice versa if someone is doing a full-time job or wants to opt full-time job as a career, again it is not necessary that he/she does not have the talent to become a freelancer. So in this blog, I am just going to make the comparison between two of these career options & then you decide which is going to be your career preference.
If I talk about freelancing what are the things come first into our mind comfort zone, liberty, flexible work pattern etc: so let’s know some of the pros & cons of the freelancing first.

PROS & CONS OF FREELANCING:
  • FEASIBILITY:
As a freelancer, you get more feasibility in your working hours & working environment. You can adjust your working hours as per your convenience. You can make your own choices in choosing your projects & assignments what your heart allows you to do. You can also easily maintain your social & family life along with your work.
 2) DECISION MAKING:      
When you start freelancing the person you will find who takes strong & big decisions for your business is only you. You will be your own boss. It is kind of a good thing & a bad thing at the same time being your own boss will make the things very difficult to take any strong decision because, you know whether that decision is right or wrong no one is going to guide you for that. Not having a boss or a senior authority also means that you do not have anyone who can push you further & measure your progress but the best part is you are not accountable to anyone.


3) YOU ARE THE ONLY ONE WHO HAS TO ENDORSE YOURSELF:
At the initial stage of your freelancing, you need to market or promote yourself wherever you go, in parties, functions between your family members & friends to everyone you need to talk about what you are offering. Some people may like it some may not but you have to do this & if you are a silent kind of a person then it is going to be a little tough job for you.
4) DOWNFALL:
In any sort of business, there must be a time when your business has to face a downfall phase. This phase is very difficult for everyone to go through, but in a way, this phase of your business will make you stronger & will push you to think out of the box to make a great comeback in the business with new & improved ideas.

5) EARNINGS & TAXES:
As a freelancer you know that whatever hard work you will put into your business it will come back to you as your earnings which also works as a kind of a motivation for you because the more hard work you do the more money you will earn & even you can take care of all the taxes which you need to pay by yourself. No doubt in business you always have a huge risk for the money which you have invested in but then business is all about taking risk am I right?

PROS & CONS OF FULL-TIME JOB:
  • FEASIBILITY:
Like freelancing, full-time job employ does not get the feasibility in their working hours & working environment. They have to follow the stander nine to five working hours & even sometimes they have to do overtime, due to this they neither can pay attention to their families nor they can enjoy their social life but on the other hand they have their paid leaves which is not possible in freelancing if you take leave in freelancing somehow it will definitely affect your business. In salary jobs, you are not supposed to make your own choices for your projects & assignment you have to work on whatever you are asked for.

  • FREE FROM DOWNFALLS:
As a full time employ you are free from all the ups & downs & hard time of the business. You just need to complete your projects & assignments & your salary will be sent to you at the end of the month & even if you are a government employ you will also be benefited with the pension facility. No investments risks.
  • HEALTH INSURENCE POLICIES:
If you are a full-time job employ you don’t need to worry about your health insurance all of these will be taken care by under your company’s policies but in freelancing you have to manage all of these on your own which is quite difficult initially.

  • EARNINGS & TAXES:
In terms of paying taxes full-time job & freelancing both have their own benefits in a way, it’s up to you which one you rather prefer. If you are a full-time employ you will get your salary after deducting all the taxes so there is nothing much left for you to take care of. In terms of earning there is a drawback with full-time job employ that you have a fixed salary & it will only increase after a certain period of a time & that too in a quite limited way whether you work more than your fixed hours. In some companies, they have some incentive programs but not every company have such programs.

 MY WORDS ON THIS:
I’ve tried to cover maximum points as I can & made an easy comparison for you between both of these career options. Now you decide which is going to be your favorite career option.

A Successful YouTube Career. Luck or Hard Work ?

Hi, Friends!
So running a successful YouTube channel is a hard work or just a luck?  According to me, it’s 50% hard work and 50% smart work. No doubt like any other job profile YouTubing is also a hard working field but most of the time it takes smart work more than a hard work especially at the initial stage of your channel. When you reach to 10k to 20k subscribes your subscribers starts frequently growing. At this stage you have to start doing hard work because this is the phase when you don’t need to worry about subscribers, you will not struggle with views & subscribers and your subscribers starting building trust on you & you have to maintain their trust on you & for that what you need to worry about is a good & more reliable contents and for that you really need to work hard because there is a huge competition on YouTube nowadays and on the other hand when you are new and just started your channel you need to do smart work, you have to apply smart tricks along with the good contents to gain views and subscribers because at this stage people don’t recognize you and your channel, you have to attract them. I personally know many small YouTubers who have spent 1-2 years and uploaded 200-300 videos but still have 1k-1.5k subscribers. These YouTubers are very talented and deserve much more but still struggling and there are many popular YouTubers who have more than lac subscribers but in terms of the good content, they are not up to the mark. There is a phrase in Hindi ‘ Jo Dikhta Hai Wahi Bikta Hai’ and this literally goes with this situation. Many popular YouTubers in terms of weak content the way they are presenting their videos with all the video shooting equipment and with full confidence their video looks more attractive and viewers subscribe their channel because they think they are more professional and reliable. Have you ever seen a girl who actually has pimple on her face or pimple marks on her face showing you a remedy for it & showing you the real effects on her face, maybe there are some but majority of the channels are like that a girl is showing you the remedy for oily and acne prone skin and for pimple marks & she herself has a crystal clear and dry or normal skin & still people are asking her for remedies for a pimple & oily skin just because she has a beautiful skin & she herself is very beautiful, she looks more professional & she already has more than lac subscribers all of these attract more people whether they are providing an effective remedy or not. Same thing goes with technical channel there are people who want to learn latest techniques or latest technical information but if a channel teaches you something in depth in a 10-15 minutes video people either watch the video by skipping it or close the video after 2-3 minutes, on the other hand, a person in a 5 minute video is talking mostly about the rubbish things but with full confidence & with some tricks, people love such videos give likes & instantly subscribe that channel


MY WORDS ON IT:
Becoming a successful YouTuber is not a luck it is all about tricks, techniques, smart and hard work because if your channel is not running successfully you are lacking with something & you have to analyze it & start working on it.

Best Category on YouTube to Start Channel for more Money


When you decide to start a YouTube channel the first question comes to your mind that which is the best category that you should start with which can generate more revenue for you. In this article, I will discuss all of this. Every category has it’s own pros and cons and you have to be prepared for all the circumstances but always remember one thing higher the popularity of a category tougher the competition and tougher the competition higher the price for it and due to this your CPC rates can also differ but not much definitely in tech category it will be little higher but not much. Making money on YouTube by uploading video is not the only way to earn money. For any category, this is just a part of it. Along with this, a major source of generating more money is sponsorship. Now here comes the category factor which can totally affect the sponsorship. Sponsors give sponsorship to only that category which is very popular so that their sponsorship can get paid off easily. So the first popular category which generates the most revenue is Tech category there is a huge competition in this category. Every day new products and revolutions are taking place in the market so the companies are also fighting to promote their products and every brand wants their ads to be displayed or sponsored to the relevant category or channel and this entire process handled by adword. Technical channels have a huge range of sponsorships and advertisements. If I have to rank this category it would be on top but the only drawback with this category is, not everyone like such channels, there is a limited range of viewers who watch such videos like majority viewers of this category is male It’s not like that only educated people watch these type of videos it is all about the interest factor. Technical category gets ads and sponsorship from companies like latest mobile phones, cameras and other gadgets, software, websites and paid reviews. Now our next category which generates more revenue is Makeup Tutorial category now here I would like to mention one thing that beauty and skin care category is totally different most of the people get confused between two of these and make mistakes while taking the decision. Makeup tutorial channels can get lots and lots of sponsorship if they have a reputed channel. They get monthly subscription’s sponsorship, reviews of big brand’s makeup products, sponsorship from online stores of exclusive skin care/personal care and cosmetics and they pay a decent amount for reviewing their products. This category has a huge competition but this category also restricted from viewer’s perspective the majority of the followers is female. Next, is in most revenue generating category is Web Series or Comedy Web Series. This category has recently got popularized in a vast level. In this category, channels get sponsorships from online shopping stores, different Apps and services and fashion apparel brands. Now this category has a vast viewers range. Their videos are very entertaining and people love to watch such videos no matter which field they belong to. According to me these are the three categories which can generate more revenue for you because in these categories you get opportunities to earn extra money apart from the ads displaying on your videos but on the other hand categories like cooking, skin and health care, prank videos, roast videos and singing channel videos, don’t get such opportunities. Their main source of generating revenue would be ads displaying on their videos. Their viewers might not be age or gender restricted they can have both male and female followers but they do not have many options in terms of sponsorships.
My Words on It
I would suggest don’t think about which category can generate more revenue for you while starting a channel, start your channel with the best you have because if you do what you best at you will definitely find your way out to earn more money so don’t worry about that just start and give it your best.

What is YouTube Advertiser friendly Video Content Guidelines

According to YouTube ‘advertiser-friendly content is content that is appropriate for all audience’ but this is the main problem. Now a day’s most of the contents are not appropriate for all audience and the proof is the trending section of YouTube, open it and you will come to know that how appropriate all the videos are for all the audience and India is not the only country who is facing this problem this is a worldwide problem so YouTube has provided an additional guideline to solve this problem.

Content that is considered “not advertiser-friendly” includes, but is not limited to:
  • Adult suggestive content including partial nudity and adult humor.
Now according to this point you cannot upload such videos which are inappropriate from being viewed by viewers under the age of eighteen if YouTube found such videos on your channel they will demonetized your channel and no ads will be shown on your videos you may get thousands of views but you will not get any ads on such contents.

  • Violence, including display of serious injury and events related to violent.
According to this point you will not be served with any ads if you are showing violence, accidents, injuries, fighting videos with showing lots of blood even if you are showing all of this in an animation then also it will be considered as not advertiser-friendly content
  • Inappropriate language, including harassment, profanity and vulgar language.
According to this point, your content has to be free from strong and bad language else it will be considered as not advertiser-friendly content. Now, what are the languages restricted by YouTube? Any strong coarse or offensive language and even mild cursing such as “hell” and “damn” should be rated as strong language. CLICK HERE for more details.

  • Promotion of drugs and regulated substance, including selling, use, and abuse of such items.
So if you are promoting any drug related products whether it is in a comic way it would be considered as a not Advertised-friendly content.

  • Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disaster and tragedies even if graphic imagery.
According to this point, you cannot upload any video which has any natural calamity or any war scene not even in images or in an animation form like many news channels has their YouTube channels as well and they upload such news. Now you all must be thinking how they can upload such videos? So they can show the entire event in their video but they can only explain the entire event verbally they cannot use the visual content of such event. This point will also stop the activities of bad elements on YouTube if this will not be followed by creators the content will be counted in not advertiser-friendly content.
Now above all points shows what are the not advertiser-friendly content. If you remember in the begging of this guideline there was a line written
Which clearly means that even if you follow all the above rules YouTube still has the rights to remove or demonetize your channel at any point of time without giving any reason if they find something wrong according to them. Now why this entire changing process in YouTube guideline took place? Because advertisers do not want their ads to be displayed on the bad contents or nonrelatives contents for an example On television any advertiser know that where their ads are going to be displayed like on television if they are showing their ads on any news channel they already know that they are going to be displayed on controversial news or may be on any natural disaster-related news, If they are showing their ads on kids channel they know that their ads are going to watched by kids so they can easily decide the suitable ads need to be placed but on YouTube they know the demographic, topics and category but they do not know that on what type of content their ads are displaying. Now how content approval for ads, works?  YouTube do not have any manual content checking system which can check each and every content. The entire system works automatically.
Automatic check: This system check features like video title, metadata, visual imagery for general advertising.
Community flags: YouTube totally depends on the user community to flag inappropriate videos.

So this is it. I hope many of your questions regarding what is advertiser-friendly content has been answered.

Planning to Start a Blog ! Things to Know first

People who are interested in blogging the first question comes to their mind is how to start a blog? I have made many videos on blogging techniques, tips & tricks so today I thought I should write an article for you. I would suggest that before you think that how to start a blog? Think why you want to start a blog what are the reasons which inspired you to start your blog?
  • Just to Earn Money: You want to earn extra money just to bear you pocket money.
  • Make Money From Home: You are passionate about your work but cannot take your step out for work to earn money so you want to earn money from home through blogging.
  • Want To Publish Your Book: You have a dream to become an author and want to publish your book it would be easier to attract publishers because publishers also find it very easy to sell books if the author is already popular.
  • To Get more Exposure: If you already have a business and want to reach to a large number of people this is the best and the cheapest way to do that.
  • Selfless: If you just want to write articles about your personal experience, knowledge, you want to send a message to others or you want to motivate and inspire people blogging is the best way to do that.
If these points will be clear in your mind you can easily set your mind for further steps. Now here are some of the steps which you need to follow to start your blog.
  • Select A Topic: This would be a major point when you want to start your blog you should always use those topics on which you have full command and you can provide deep information to your readers on that topic.
  • Choose Your platform: When you finalize your topic now choose your platform on which you would like to create your blog. There are so many blogging platforms available on the internet such as WordPress, blogger, wix, tumbler and much more.
  • Web Hosting: Hosting is that which stores your entire contents like photos, blog posts etc. Hosting and domain both are parallel none of them will work without each other.
  • Domain: This will be your personal blog address this will be the identity of your blog people will recognize you with this. It looks like yourblogname.com, www.yourblogname.in, etc.
After finalizing above points now start working for your blog with the following points.
  • How To Buy Domain & Hosting: There are hundreds of companies who provides hosting and the domain such as HostGator, GoDaddy, DreamHost, BlueHost etc. but for India, I would suggest that only two companies are the best GoDaddy and HostGator.
  • Things to Keep In Mind While Purchasing Hosting: There are three types of hosting available.
  • Shared Hosting: People who want to start an individual blogging site they should purchase this hosting.
  • Dedicated Hosting: If you have big organizations like Bank or University etc. then you should purchase this hosting.
  • Reseller Hosting: This hosting is for web designer and web developer. In this, you will get the bulk plan and you can sell it to your clients by dividing it as per your requirement.
For hosting page loading speed matters a lot because as long as your page will take to load readers will lose their interest on your site and these two companies will provide you a very good speed. They also provide a very nice support by providing you all the necessary tools which you required to make your website. Here I would like to suggest you something for your convenience GoDaddy will provide you some of the domain names at very cheap rates and HostGator will provide you some of the hostings at very cheap rates so you can purchase both domain and hosting vice versa but in that case you need to link both hosting and domain so if you are new to this and have less knowledge regarding all of this I would recommend you to buy both from the same company itself.
  • Connect Your Platform: Now hosting and the domain is in your hand it’s time to link your hosting and domain to your selected platform.
  • Designing: Now here comes the designing part after finishing above all, you need to design that how your blog will look? Because above all are the things which are for you only to take care about but the main interface the look will be for your readers it will attract the more readers if it will look attractive. You need to insert all your social media handles with your blog and Youtube channel also (if you have any) these small things will attract more traffic and for this you can choose any appropriate theme according to your content and you can easily find these themes online so you can download it and linked it to your site.
  • SEO: Now the last but the most important step is SEO without this your blog website is useless. Without having a proper SEO you cannot gain traffic for your website so if you want to start a blog you must have an advanced SEO for your website. Use your topic-related keywords.
  • Things to keep in mind: While writing your article try not to use many pictures always use more texts as much as possible because Google always rank those blogs which contain more texts.
My Words on This: Starting a blog is not a difficult task nowadays if you are really passionate about your work. You will get so many help on the internet so if you have the talent in you just goes for it.

Earn Extra with Affiliate Marketing for Bloggers & Youtubers


If I talk about affiliate marketing a few years back this term was not as popular as nowadays it is especially in India but now people from all over the world are familiar with this term particularly if you are a blogger, YouTuber or have your own website. Now what exactly Affiliate Marketing is?
Definition: Affiliate Marketing is one of the ways of companies to sell their products and services and increases their selling at the same time this will also work as a brand promotion of a company. For affiliate marketing, you need to have your own website/blog or YouTube channel or any other platform where you have your own huge fan following and you have to refer buying links to your subscribers and readers. Send this traffic to the affiliated website to buy their products and services. For every single purchase made through your referral links, you will earn some money. Now, this earning depends on the percentage fixed by the affiliated company or a merchant. This earning will make a huge difference if you have a big fan following else it doesn’t make much difference but this affiliate commission does not work only for the particular product’s/service’s link you referred to your subscribers, the traffic go through your referred link even if they buy something else rather than your offered products/services then also you will get your percentage of commission because the purchased is made through your referred links which is an amazing factor. This affiliate link has the validity up to 6 months but it may differ from company to company as well.  Now if you are thinking That how the affiliated companies or merchant will come to know that the particular product/service was purchased through your referral link after a certain period of time then let me make this thing clear to you that whenever you generate a referral link an id has been generated to your cookies by the merchant or affiliated companies so that they can know that a particular product has been purchased through your referred link and they make sure that only the regarding person will get the commission this is how the entire process works. This business is one of the top rated businesses in India at present and the best way to earn money.

How to Choose Products/Services:
When you join any affiliate program and decide to sell through this program you need to choose a product category and while choosing any product category always remember one thing that only select products related to your category or topics which you are providing to your followers this will increase the selling because people who visits your site or subscribed to your channel they have a certain kind of interest in the topic which you are serving them that is why they are following you so they would be more interested if you offer them something related to your topic and will find it useful as well. This will increase the probability of selling also, on the other hand, if you offer them something totally different to your category why they will purchase it?
Affiliate Programs Can offer Different Payment Terms Such as:
  • Pay per sale: In this, you will get paid with a certain percentage when the product/service is purchased.

  • Pay per click: In this, you will earn the money on the basis of visitors you redirected to the merchant’s site whether the sale is made or not.
Why Affiliate Marketing Is Good:
  • When you are in the internet world you get the opportunity to reach to the people globally so affiliate marketing is the best way to earn a decent amount globally.

  • You don’t need to invest anything to join any affiliate program.

  • You don’t need to worry about the customer complaints this all will be taken care by the merchant.

  • You can work from home you don’t need to go out to sell the products.


How To Attach Affiliate Links
Select an affiliate program of any company of your choice. Join them and fill their required fillups(if they asked for it). Select the products which you want to sale and now they will provide you a short product link copy that link and paste it where you want to refer it to your subscribers. If you are referring any product/service on your website then you will get an HTML code link which you need to paste on your website’s backend settings and it will appear on your website.

Maintain The Trust/Faith:
Now while working on this affiliate program always remembers one thing that never ruin your subscribers or followers trust/faith because you have given so much of hard work to earn their trust on you and then you have built a brand image of your own that is why whatever you offer to your followers always make sure that it is trustworthy and reliable for them because when you offer them something, they will buy it blindly because they have their trust on you that you will always provide them the best and I don’t think that to earn some extra money you should ruin your own reputation and hurt your follower’s feelings.
I also have a video on Affiliate Marketing to watch that video CLICK HERE

My Words On It
This is one of the best and the easiest way to earn money if you want to generate some extra income and if you work religiously you can make a huge amount with this affiliate marketing

What is GST ? Advantages & Disadvantages ! The Story in Layman Terms


GST – Goods & Services Taxes : Applicable from 1 july 2017 – Pros & Cons !
Finally, the government is launching GST on July-1st. It is going to change the entire scenario in terms of indirect taxes. This was a very long pending issue which is finally come to an action. GST is a single tax which will be implemented instead of many different types of indirect taxes. If you have a business you need to pay a certain type of taxes other than income tax like VAT, service tax, excise duty and customs duty all of these taxes are called indirect taxes and all of these including central and state government taxes will be replaced by GST. As the name suggested GST (Goods & Services Tax) this indirect tax will be applicable on all the goods and services.
Who should pay GST?
People with the turnover less than 20 lakh do not have to necessarily register for GST and for Northeast states this limit is 10 lakh. If you have already registered under VAT or any other taxes you have to roll over your registration to GST. If you are selling any goods through any website or providing any services then also GST is mandatory for you.
Advantages of GST:
It will replace 17-20 indirect taxes and simplify the taxpaying process
The entire Indian market will be unified market
The suppliers, manufacturers, wholesalers, and retailers are able to recover GST incurred on input cost as tax credits this will reduce the cost of doing business which means it will give the fairer price to the consumer.
GST will bring more transparency and it will make corruption free tax administration.
More business entity will come under the tax system thus widening the tax base. This may lead to better and more tax revenue collection.
GST is backed by the GSTN which is a fully integrated tax platform to deal with all the aspects of GST.
Companies which are under unrecognized sector will come under the tax regime.
In the GST system, when all the taxes are integrated, it would make possible the taxation burden to be split equally between manufacturing and services.
Disadvantages of GST
Small business in the manufacturing section will bear most of the brunt of GST implementation. Under the existing excise law business with 1.50 crores turnover have to pay excise duty but under GST this limit has been reduced to 20 lakh which will increase the tax burden for manufacturing SMEs.
According to some economist that GST in India would impact negatively on the real estate market. It would add up to 8% to the cost of new homes and reduce demand by 12%
The implementation date of GST is July-1st 2017 which is middle of the year and it is impossible to cross over from one tax structure to the other in just a day hence business will end up running both tax system in parallel which will create so many confusions.
Some retail products like garments and clothes currently have only 4% tax but after GST it will become more expensive.
GST requires a business to register in all states they are opening in. this will increase the burden of compliance.
The aviation industry would be affected services taxes on airfares currently range from six to nine percent but with GST it will increase up to fifteen percent.
Some of the charges application list
Commodity GST Percent Rates
Food items like cereals, Fruits, vegetable, jaggery(gud), food grains, rice and wheat, spice, tea, coffee, sugar, vegetable, mustard oil, newsprints, coal and Indian sweets
NIL
Mobile Phones 12%
Manmade fiber & yarn 18%
TV, Refrigerator, AC, Washing Machine, Microwave, Soft drinks & aerated beverages
28%
Cigarette 28%+5% cess
Heavy bikes, Luxury yachts, privet jets 31%
Ayurvedic & homeopathy medicine 12%
Packed food items like pickles, tomato sauce, fruits preserves 12%
Services GST Percent Rates
Railways (AC) tickets 5%
Non-Ac restaurant without liquor license 12%
AC restaurant with liquor license 18%
Movie tickets bellow Rs. 100/- 18%
Movie tickets above Rs. 100/- 28%
5 Star hotels 28%
Airlines (Business Class)
18%

To know the detail information on the
GST tax slab (for goods ) you can download this pdf file Download
GST tax slab (for services ) you can download this pdf file) Download